London-based food delivery startup Deliveroo has opened up its first physical location in Hong Kong.
The “Delivery Food Hall” is home to five restaurant groups and 15 meal concepts including burger specialist Beef and Liberty, PizzaExpress, Linguini Fini serving Italian cuisine and Hong Kong’s first Pololi, which is the main Hawaiian fish meal.
The new facility covers an area of 1,500 square feet.
The restaurants will offer both delivery service and a consumer-facing storefront. Deliveroo say it is good for people who want to eat together but have different tastes.
The kitchen offers a low-risk option for restaurants, testing market reactions before launching a brand, and preparing for a new brand or new store in the future. For example Pizza Express’s The Pasta Project spaghetti and Pololi’s Shaka Sushi.
Mr. Luo Jiacong, the general manager of Hong Kong, said: “We are very pleased to bring the popular restaurants in various districts of Hong Kong to the high street in the heart of Sai Ying Pun, so that local residents and foreigners can enjoy the taste of this community. Endless specialty food.”
Peter Cheong, General Manager of Hong Kong Catering Group Hong Kong, said: “The continuous innovation of households has also motivated us to step out of our own safety zone and try to introduce the new concept of “food and beverage delivery market”, “second child” and “national kitchen”, in the highly competitive Hong Kong. Leading the food industry.”